Water Purifier Market Size & Share | Growth Analysis 2035

Water Purifier Market Size and Forecast

According to analysts at Vantage Market Research, the Global Water Purifier Market is valued at USD 36.5 Billion in 2024 and is projected to reach a value of USD 80.9 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 7.5% between 2025 and 2035.

Water purifiers ensure drinking water safety by eliminating disease-causing viruses, bacteria, and other pollutants. The removal of cryptosporidium and giardia decreases the risk of gastrointestinal disease by over 30%. It also eliminates its metabolites and chlorine, reducing the risk of bladder cancer and rectal. Additionally, consuming clean water helps maintain your body's ideal energy level, enhances skin quality, reduces fat, and strengthens our general immune system. Water's character and taste become more valuable after purification. So, using clean and safe water during cooking helps to maintain its taste. Household water filters also remove minerals, which might worsen water quality. Source water purification increases the piping service life and decreases the maintenance cost.

Water is an indispensable component of many manufacturing and processing industries, which are greatly affected by water shortages. Thus, the growing demand for recycled water is heightening the growth of water purification systems in industries. Because processing businesses discharge untreated river water, the volume of water pollution is rising, driving the demand for modern technology-enabled water treatment cleaners. Launching food and beverage production plants is predicted to boost the water purifier market revenue for the forecast period.

The increasing disposable income in developing nations drives the growth of the water purifier market. Customers benefit from increased purchasing power as their incomes rise—leading to an elevated standard of living! Moreover, local municipalities' rising availability of safe drinking water and the rising number of wastewater recycling plants in developing countries will allow growth in this market. For instance, some developing countries (like Brazil and China) have increased disposable income through competent population development and a rise in service-oriented industry employment. Thus, such industries' high demand for water purification systems played a crucial role in developing water purifiers.

Get Access to a Sample Research Report with the Latest Industry Insights @ https://www.vantagemarketresearch.com/water-purifier-market-4216/request-sample

Water Purifier Market Key Highlights

• Based on the Product Type, the Point-of-use Filters category accounted for a significant market share in the Water Purifier market industry in 2024
• In 2024, by Category, RO Filters dominated the Water Purifier market with a significant Water Purifier market share of 37.5%
• By Application, Residential dominated the Water Purifier market with a significant market share in 2024
• Asia Pacific dominated the Water Purifier market industry with 40.1% Water Purifier market share in 2024
• North American region is anticipated to grow at the highest CAGR during the Water Purifier market industry forecast period.

Water Purifier Market Growth Drivers Insights

Raising Awareness about Water Purification Solutions

Polluted water results in waterborne diseases & health issues; hence, water purification solutions are the most fundamental human health and sanitation needs. Examples include cholera, rotavirus and norovirus, typhoid fever, E. coli, parasitic, viral, and protozoal infections. Chronic exposure to contaminated water can also lead to long-term health effects such as impaired growth and development in children, reproductive problems, and a higher risk of some cancers. Thus, water purification solutions are employed to eliminate such impurities, pathogens, and contaminants from water, which makes it clean, pure, and safe for drinking and other applications. The increasing concerns about water quality and health, stringent government regulations regarding water safety, and rising initiatives by the media and educational organizations on waterborne diseases and health issues are auguring well for the increasing awareness of these purification solutions among consumers and stakeholders. Lastly, technology upgrades have made water purification systems more innovative, efficient, and affordable. These factors, among others, are driving the market growth across the forecast period.

Water Purifier Market Trends Insights

Intelligent solutions for water purification with advanced filtration technologies

Real-time IoT-based control in smart water purification systems: Smart water purification solutions encompass sophisticated filtration technologies integrated with sensors and IoT capabilities, enabling them to monitor key water quality parameters in real-time and adjust filtration processes accordingly. It also includes intelligent monitoring systems to deliver automated water treatment processes. For instance, smart water purification systems can customize their filtration settings based on analyzed water quality checks, and there are also sensor-based platforms that notify users of the need for retrofitting or replacement of filters via smartphone applications or cloud-based networks. It uses different filtration technologies like reverse osmosis (RO), ultrafiltration (UF), and ultraviolet (UV) disinfection, which help improve water quality, save energy consumption, and provide convenience for the user.

The organization administration of the market concentrates on presenting multi-stage purification, advanced purification advancements, astute attributes, and observing functions to ensure that the water purification capacities are productive, solid, and maintainable. To cite another example, a new water purifier series called Pureit Revito series was recently released in July 2024 by Hindustan Unilever Limited (U.K.). This series of water purifiers is driven by DURAViva™ filtration technology that can eliminate heavy metals while delivering the highest quantity of purified water, up to 8000L, which is further propelling the market growth in the upcoming years.

Water Purifier Market Opportunity Insights

Water Treatment Solutions Increasing Demand for Compact and Portable Systems

Portable water purification systems are small portable devices. This means that users can have access to clean drinking water wherever they go or when they're in places without reliable infrastructure, providing flexibility and convenience in contrast to non-portable systems. It is largely used in outdoor activities, travel, emergencies, disaster relief, military operations, etc., and in normal households with little space. The demand for compact and portable systems water purification solutions is driven by growing participation in outdoor recreation activities and the booming travel & tourism sector. As a strategy to eliminate the dependency on bottled water & more importantly, to get ready for emergencies, key market players are concentrating on the availability of safe drinking water in remote or off-grid regions with the help of portable purification systems. All these aspects provide growth opportunities for the water purifiers market in the forecast period.

Don’t miss out on this exclusive opportunity; enjoy a 25-35% discount @ https://www.vantagemarketresearch.com/buy-now/water-purifier-market-4216/0

Water Purifier Industry Segmentation:

Vantage Market Research analyzes the key trends in each segment of the market and provides forecasts at the global and regional levels for 2025-2035. The report categorizes the market based on technology type, distribution channel, and end-user.

Majority of market share for RO purifiers

The report showcased the recent and upcoming developments by the manufacturers and their competition through expansions and acquisitions. It includes gravity purifiers, RO purifiers, UV purifiers, sediment filters, water softeners, etc. The report added that RO purifiers accounted for the highest share by segment.

Because of their outstanding filtration capabilities, reverse osmosis (RO) purifiers dominate the market. Semi-permeable membranes are used to eliminate a variety of impurities, such as heavy metals, dissolved solids, microorganisms, etc. RO purifiers result in high-quality drinking water, but wastewater is produced in the purification process.

Gravity purifiers are simple, low-cost devices that separate contaminants using gravity alone. They are perfect for places where electricity is scarce, and they work when gravity pushes the water through filtration media. However, they are only basic purification systems and often still require further purification, making them necessary for reasonably sanitary water sources or as an additional purification component.

UV purifiers use ultraviolet light to kill microorganisms in water, such as bacteria and viruses, and make it safe to consume. They’ll kill pathogens but might not get rid of other impurities, such as dissolved solids. UV purifiers are usually used with other filters to get complete purification.

Sediment filters remove physical contaminants like sand, silt, and rust particles. They are commonly used as pre-filters to protect other parts of a water purifier system. Sediment filters help remove large debris from the water to prevent clogging or damage to the subsequent filtration stages in the purifier.

Water softeners primarily soften water by removing mineral deposits, including calcium and magnesium ions. They improve water quality for domestic uses but may not remove microbial or chemical contaminants. In areas where hard water is a common problem, water softeners are also used as part of other purification technologies.

By Category Type:

• UV Purifiers
• Sediment Filter
• Gravity Purifiers 
• RO Purifiers
• Water Softener
• Others 

The largest share is held by retail stores in the industry.

The report also detailed the market's breakdown and analysis based on the distribution channel, such as retail stores, direct sales, and so on. The largest segment of the market was retail stores, the report said.

Water purifiers are typically sold via traditional and well-established retail stores. They provide consumers with the opportunity to physically interact with products, enabling customers to explore quality and features firsthand. Salespeople with product knowledge can help guide buyers through the process, which is particularly useful for complicated or high-end models. Retail stores serve immediate purchase needs and offer installation and service after sale. They are easily available to consumers nationwide — both urban and rural — and are convenient in areas of the country where in-person shopping and home delivery are the standard.

Manufacturers or authorized dealers sell water purifiers directly to consumers. The distribution channel within which the product can be demonstrated and explained in a personalized form, gaining consumers' trust and enabling them to make informed choices. Direct sales may allow for flexible payment possibilities. However, they may come with higher product costs due to commissions and operational costs.

One of the major factors contributing to the growth of the water purifier market is the increase in online distribution; it provides customers and users with ease of purchase along with a large number of products. This is because e-commerce platforms offer comprehensive product descriptions, customer reviews, and competitive pricing. E-commerce, on the other hand, offers them easy access to different water purifiers available online, along with doorstep delivery of the product. Busy urban consumers who prefer more digital shopping experiences heavily favor online channels.

Distribution Channel:

• Direct sales
• Retail Stores
• Online

Household is the largest market segment.

The report's end-user segment is a detailed breakdown and analysis of the market, including industrial, commercial, and household. The report added that household was the leading segment by segment.

This is attributed to the huge consumer population that requires safe and clean drinking water in the household sector. Health-conscious individuals and families use water purifiers to purify tap water and ensure it is safe for consumption. Household water purifiers come in different sizes and complexities and serve varying consumer requirements. At-home water purification is convenient, and awareness of water-related health issues is increasing, so households are the main drivers of this market growth.

Industrial end users make up a large part of the water purifiers market, as companies that involve high-end product development and manufacturing, as well as food and beverage and drugs, have a need that requires high-quality water. Water treatment systems enable stable water service and protect industrial equipment. Researchers expect medicine to grow into big sectors, while this sector boosts the target for big purifying solutions that evaporate large amounts of the market. However, it trails the household sector as industrial demand is restricted to specific sectors with high-grade water quality needs.

The commercial sector consists of companies such as restaurants, hotels, and offices that need water purifiers to satisfy their daily water demands. Commercial water purifiers also provide great drinking water taste and quality for their customers and employees. They are comparatively more robust than household units. However, businesses command a smaller market share than households because fewer units are purchased per transaction, and businesses seek to minimize spending overall.

End User:

• Commercial
• Industrial
• Household 

Buy this Premium Research Report with Discount | Immediate Delivery @ https://www.vantagemarketresearch.com/buy-now/water-purifier-market-4216/0

Asia Pacific holds the largest water purifier market share, contributing to the leading region of the market.

Additionally, the market research report has added a detailed analysis of all the major regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. The report also mentioned that Asia Pacific held the highest market share.

Due to its large population base, rapid urbanization, and increasing awareness about water quality issues, Asia Pacific occupied the largest market share. Safe drinking water is a priority for the region, resulting in significant demand for a variety of types of water purifiers. The market is concentrated in terms of urban expansion, industrialization, and water pollution factors within the region. The availability of different types of water purifiers with extensive distribution networks keeps Asia Pacific at the forefront.

Stringent water quality standards and a health-conscious consumer base across Europe are contributing to the growth of the water purifier market in the region. Providing clean and safe drinking water is a priority for consumers, thus driving the need for advanced purification technologies. Innovation is  encouraged as the centers appreciate eco-friendly purification methods, which parallels the region's dedication to sustainability. High levels of urbanization and developed infrastructure enhance access to the labor market. Nevertheless, Europe is still trailing behind the Asia Pacific.

The water purifier market is driven mainly by deep concerns regarding the contaminants in the water and the health consciousness in North America. Consumers want water purification solutions to guarantee the purity of their tap water. The demand for advanced technologies, such as RO and UV purifiers, boosts the market's growth in the region. Additionally, established distribution channels and online sales have further increased the accessibility of water purifiers. While North America still represents a significant market, it lags behind the Asia Pacific.

The water purifier market continues owing to the growing population, better living standards and health and hygiene focus in the Middle East and Africa. Declining water quality in certain parts of the world has sparked the demand for water purifiers, especially in metropolitan areas. The region's unique water challenges and desalination needs also shape specialized purification solutions. This region is smaller than Asia Pacific, though the market here is expanding.

The water purifier market in Latin America is still in its infancy, given water quality concerns in other parts of the world and a growing trend of health consciousness. People wanted purification solutions to alleviate impurities from their tap water. On the other hand, the size of the market is limited in comparison to regions like the Asia Pacific and North America, as it is still developing, and there is a potential for expansion.

By Region

• Asia Pacific
• Europe
• North America
• Middle East and Africa
• Latin America

Competitive Landscape

Competition in the Water Purifier market is based on technology, innovation, price, and distribution among key global and regional players. Top brands like A. O. Smith, Kent RO, Eureka Forbes, Coway, Brita, and VIOMI are focusing their R&D on improving purification efficiency, smart features, and filter life. The market is increasingly adopting advanced technologies, such as reverse osmosis (RO), ultraviolet (UV), and ultrafiltration (UF), as well as IoT-enabled purifiers that allow real-time monitoring of water quality. Strategic mergers, acquisitions, and partnerships, like A. O. Smith’s purchase of Unilever’s Pureit division, are changing the competitive landscape. The advent of e-commerce platforms has further increased competition by enabling direct-to-consumer brands to compete with incumbents on price with innovative and affordable products. Geographical expansion focusing on emerging markets where there is a growing demand for clean drinking water driven by urbanization and heightened health awareness is also a focus area for companies.

The major players operating in the global Water Purifier market are - Unilever PLC, Kent RO Systems Ltd., Panasonic Corporation, Culligan International Company, General Electric Company, Brita LP, The 3M Company, Best Water Technology Group, iSpring Water Systems LLC, LG Electronics, A. O. Smith Corporation, Pentair PLC, Honeywell International Inc., Helen of Troy Limited and others.

To Know an Additional List of Key Players, Request Here to Download a Free Report PDF Brochure @ https://www.vantagemarketresearch.com/water-purifier-market-4216/request-sample

Recent Developments in the Water Purifier Market

• In January of 2025, VIOMI launched two new Composite Water Purifiers, Vortex 8 and Kunlun, at CES 2025. Vortex 8-the latest available on Amazon, which uses advanced reverse osmosis (RO) technology with an ultra-fine filtration accuracy of 0.0001 microns. This makes the drinking water safer by removing hazardous pollutants such as PFOA, PFOS, and microplastics. Its wastewater ratio is a lean, 3:1 — which is to say, for every three parts of purified water, only one part is wasted. Also, its durable filter can last up to four years, cutting down on how often it needs to be replaced. Even in smaller kitchens, the purifier's wall-hung, compact design, alongside its sleek looks, make it a desirable choice.
• In July 2024, Unilever's agreement to sell its water purification division, Pureit, was finalized with A. O. Smith, a water technology company. Water purification solutions provider from India; Pureit is also operating across the globe in countries like India, Bangladesh, Sri Lanka, Vietnam, Mexico, etc.
• Livpure Smart Homes Private Limited (India) introduced two house water purifiers varieties known as "Allura and Allura Premia" in March 2025 with 30 months of embedded service. These purifiers come with up to 10 stages of purification, including RO, UV, copper, and mineral filters.
• In October 2024, Urbanclap Technologies India Private Limited (India) introduced smart RO water purifiers "Native M1 and M2 models" under its sub-brand Native featuring superior filters and 'rapid reverse rinse' technology. For two years straight without the need for servicing, they can give up to 12000 litres of pure water without the requirement of any filters being changed.
• The PuriCare self-service tankless water purifier was launched in August 2024 by LG Electronics (South Korea), and they offer purified water directly from the source, using their patented 4-Stage All Puri Filter System that removes heavy metal of nine types, 99.99% of norovirus, and various harmful contaminants.
• Urban Company launched two new Native RO water purifiers. Read more on India Today. These models can be bought on the Urban Company app, official website, and Amazon, with the available options for the customers to buy. A highlight feature that the company boasted on the M2 model was built-in IoT (Internet of Things) technology. Users can track the purifier's performance and water consumption, view the real-time level of TDS (Total Dissolved Solids) in water, and check the filter's lifespan through the Urban Company app. These intelligent features aid users in efficiently maintaining their purifier so that high-water quality is constant.

Read Full Research Report Here @ https://www.vantagemarketresearch.com/industry-report/water-purifier-market-4216

Research Methodology

Large sample size data collection modules are used for data collection and base year analysis. There are many ways and strategies through which the data or market related information can be acquired, it is the stage of collecting those data. This must include reviewing and planning all the data harvested from the past ahead of time. It also comprises the exploration of data inconsistencies observed across several data sources. Market statistical and coherent models extract and conclude the market data. Besides, the market report focuses on major success factors, including market share analysis and key trend analysis. Read more about this report here and request an analyst call or drop your inquiry down.

Vantage Market Research team uses the following key research methodologies: Data triangulation (Data mining, analysis of the impact of data variables on the market & primary (industry expert) validation). Includes Data models like Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional, and Vendor Share Analysis If you have any questions about the research methodology, feel free to ask and our experts will be happy to assist.

Customization Available

Vantage Market Research is a top market research consulting firm with highly advanced formative research and anti-formation abilities. Our pride is serving our current and prospective clients with timely data and analysis that befits their purpose. Price trend analysis of target brands understanding the market for other countries can be incorporated on demand (the requesting country list), Clinical trial results data, Literature review, Refurbished market, and product base analysis. Target Competitors Market: Market Analysis The market can be analyzed using technology-based analysis to market portfolio strategies. However, the beautiful thing is that we can extend the data to as many competitors as you need in the style and data format you desire. We can also provide you the data in crude raw Excel files pivot tables (Factbook) or help you make presentations based on the data sets available from this research. Request for Customization